BBC143 - CAMPAIGN MARKETING

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BBC143 - CAMPAIGN MARKETING

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Marketing

Mid-Level

Ha Noi

Full-time

Responsibilities

We are looking for a Senior Marketing (ABM) to join our team in Hanoi. In this role, you will craft and lead dynamic marketing campaigns — from launching new products and collaborating with KOLs, to creating impactful content and amplifying our presence across media channels. Your work will play a vital role in shaping the AoV brand experience and inspiring millions of players across the gaming community.

IMC Planning: Propose targets, develop and implement IMC plans/campaigns (including product launches) aligned with business priorities, brand, and customer needs; work with product, KOLs, and community teams to deliver results.
IMC Execution: Manage execution of IMC mix, including content marketing (website, copywriting, art direction, video production, influencer activities); optimize and repurpose content across social media channels.
Campaign Management: Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget.
Marketing Analytics: Use analytics to measure campaign success, improve brand awareness, and apply learnings to future launches.

Requirements

Experience: 3-5 years of experience with proven records in end-to-end IMC Marketing
Background: Bachelor's degree from reputable universities or equivalent practical experience
Gaming Passion: Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game
Project Management & Stakeholder Management: Proven excellence in managing complex projects, including critical paths, risk logs, and asset QA; strong ability to align and collaborate with cross-functional stakeholders across Product, Creative, and Legal teams.
Creative Vision & Execution: Demonstrated ability to independently originate communication/action concepts with clear end-states, build work-back plans, and lead cross-functional teams to successful delivery.
Marketing & Brand Metrics: Strong understanding of communications, marketing, and brand performance metrics (e.g., reach, SOV, ER, CTR, CVR, revenue/ROAS, brand health)
Problem-Solving: Highly logical and analytical thinker with a curious mindset, constantly exploring and applying industry best practices.
Deliver results in high-pressure environments: Proven ability to manage tasks in an organized manner and consistently deliver results under pressure.
Communication: Strong verbal and written communication/presentation /negotiation skills
Language: Equivalent ~ 6.5 IETLTS in English
Data Proficiency: Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions, is a nice-to-have thing