Content and SEO implementation

• Implement content updates and create new pages directly in WordPress using the block editor, custom themes, or PHP templates

• Build and maintain scalable WordPress content systems, including blogs, categories, tags, pagination, custom post types, and internal linking logic

• Execute technical SEO tasks with guidance from the SEO team, including canonical tags, redirects (301/302), noindex rules, XML sitemaps, and crawl controls within WordPress

• Implement redirects via WordPress, server config, or plugins where appropriate

• Safely place and validate structured data, such as Schema markup, using JSON-LD within theme templates, hooks (wp_head, wp_footer), or custom plugins UI and UX execution

• Build, refine, and maintain page layouts and templates primarily in WordPress, ensuring clean HTML structure, accessibility, and conversion clarity

• Improve UX issues impacting engagement, readability, and user flow across WordPress sites and campaign landing pages

• Refactor poorly implemented pages, including hardcoded headings, inline styles, and layout hacks, or inconsistent markup

• Create and maintain reusable UI components using Gutenberg blocks, theme partials, or component-based patterns

• Ensure design consistency across themes while allowing flexibility for marketing experiments and rapid iteration

Performance and reliability

• Diagnose and resolve performance issues at the theme, template, and plugin level, including Core Web Vitals (LCP, INP, CLS)

• Optimize frontend performance through code-level changes such as script defer and async handling, CSS optimization, font loading strategies, and image optimization

• Reduce third-party script impact from analytics, ads, and tracking tools

• Ensure performance improvements do not break UX, tracking, or SEO behavior

Analytics and tracking

• Implement and maintain GA4 and Google Tag Manager on WordPress sites

• Configure and debug events, conversions, and tracking pixels for search and social platforms, including Google, Meta, TikTok, and others

• Ensure tracking is implemented cleanly without bloating page load or interfering with rendering

• Validate tracking accuracy across page types, templates, and landing pages, AI-accelerated development

• Use AI tools such as Claude Code, Codex, and CLI-based agents to accelerate development, refactoring, and debugging

• Translate AI-generated code into production-ready WordPress implementations

• Review, validate, and harden AI-assisted output to ensure security, performance, and maintainability

• Work effectively with an AI-native lead who prototypes quickly and expects disciplined execution

Technical environment

• Primary platform: WordPress

• Languages: PHP, HTML, CSS, JavaScript

• Familiarity with modern JavaScript for frontend behavior and performance tuning

• Comfortable working with MySQL-backed CMS systems

• Experience with common WordPress patterns, including hooks, filters, custom post types, and plugin architecture

• Work directly with live production environments and deployments

• Debug theme, plugin, frontend, and backend issues pragmatically

• Make disciplined production changes with UX, performance, and marketing impact in mind

Bonus

• Strong UI and UX sensibility without heavy design hand-holding

• Ability to translate rough design intent or wireframes into clean, usable WordPress interfaces

• Comfortable replacing plugins with custom code when plugins introduce performance or stability risk

• Confident operating in fast-moving, AI-assisted workflows without compromising quality