GFI188 - SEO SPECIALIST

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Marketing

Junior

Remote

Full-time

Responsibilities

Manage & strategies organic search traffic and organic keyword ranking campaigns on the Google search engine.
Observe & analyse trends in SEO campaigns to regularly provide insightful and actionable data.
Review and analyse client sites: conduct competitive analyses, powerful keyword research, organic ranking tracking, and web monitoring.
Present and execute strategies for growth, optimisations, backlinking, and areas of improvement for client campaigns.
Recommend changes to website architecture, content, internal linking, and other factors to improve SEO positions for target keywords and increase organic traffic growth.
Assume full ownership of assigned campaigns to ensure the delivery of KPIs.
Collaborate with internal teams to complement and enhance both clientele support and overall marketing campaign performance.
Provide updates, alerts, and reports on client campaigns’ performance.
Keep pace with digital marketing landscape changes & disseminate learning throughout the entire organisation.
Planning and execution of SEO campaigns: backend set up, on-site optimisations, off-site optimisations, and measuring impact and effectiveness.
Analysing market research and industry, competitor case studies, and other various creative marketing techniques based on the research results.
Keep up to date on SEO news and updates, Google’s algorithm updates, and various SEO strategies and recommendations to test and implement them.

Requirements

Strong hands-on experience with organic search platforms such as Google Analytics, Google Search Console, WordPress, Ahrefs, Screaming Frog, SE Ranking, and other SEO platforms is highly desirable.
Analytical, performance-driven, meticulous with data, strong research, and communication skills.
Good organizational and time management skills.
Adaptable, teachable, a problem solver, and able to handle multiple priorities.
Inquisitive, self-starter, ability to self-manage and to work independently with little supervision while meeting expectations, and able to collaborate well within a team.
Working knowledge of search engine optimization algorithms, best practices, or a good understanding of the basics.
Able to create relevant, engaging, and effective content and/or edit for websites, services, and programme pages, meta page descriptions, blog articles, etc.
Must be proficient in MS Office and Google, e.g., Excel Sheets, Word Documents & PowerPoint Presentations.
Google Analytics certified individuals, WordPress & Shopify familiarity (or other content management systems, e.g., WIX, Squarespace, PrestaShop, Umbraco, Joomla,) and basic knowledge of HTML, JSON LD, or CSS are preferred.
At least 3-4 years’ experience in SEO or the digital marketing industry.
Good at English.