We are seeking a detail-oriented and highly analytical Research Specialist to support our digital marketing campaigns with in-depth research and actionable insights. The ideal candidate will work closely with our SEO, PPC, content, and social media teams to provide data-driven recommendations for campaign success. This role is critical in identifying opportunities, understanding target audiences, and ensuring campaigns are grounded in solid research and competitive intelligence.

• Conduct comprehensive keyword research for SEO and PPC campaigns, identifying high-value opportunities for ranking and conversions.

• Develop audience personas, including demographics, psychographics, behaviors, and preferences, to guide targeting strategies.

• Research and propose digital channels that align with audience personas and campaign goals.

• Identify potential touchpoints along the audience’s journey on various digital platforms.

• Analyse competitors’ strategies, strengths, weaknesses, and gaps to uncover opportunities for differentiation.

• Evaluate the marketplace, including market share, net addressable market, and emerging trends, to inform strategic decisions.

• Assess and refine clients’ branding and positioning to ensure campaigns align with their unique value propositions.

• Identify online properties such as directories, websites, social media platforms, and forums for link building, citations, mentions, and press releases.

• Track industry trends and propose trend-jacking opportunities to maximize campaign relevance and engagement.

• Generate reports and recommendations to optimize digital marketing campaigns based on research findings.

• Collaborate with campaign managers to integrate research insights into actionable strategies for SEO, PPC, social media, and content marketing.