
Breaking New Ground: Offshore Expansion, AI Rebuild, and Vietnam as a Strategic Engineering Hub
Overview
- Client: An Australia-based IT consulting firm secured a major project to rebuild an enterprise travel platform serving ~50,000 users.
- Services Provided: JT1 partnered with the client to provide executive headhunting, Employer of Record (EOR), and end-to-end talent verification services.
- Key Outcome: The platform required a full AI-driven rebuild to enhance personalization, efficiency and scalability, while establishing a new tech hub in Vietnam to support global expansion.
Client Challenges
- 30-day timeline to build a founding team under strict validation requirements
- No offshore experience and limited understanding of Vietnam’s talent market
- Misaligned hiring structure (titles, JDs, unrealistic senior expectations)
- Overly complex hiring process (6–7 stages, not suited for top engineers)
- Ineffective sourcing strategy (high volume, low quality)
- Offer-stage resistance due to stability, compensation, and trust concerns
- Limited availability of top-tier talent with 30 - 45 day notice periods
JT1’s Recruitment & EOR Solution
1. Hiring Scope Redesign
JT1 expanded the hiring scope from 9 to 12 roles, ensuring full coverage across:
Engineering
Platform operations
Quality assurance
Product direction
→ Established a complete delivery ecosystem, not just a development team
2. Job Title & Role Repositioning
JT1 identified a fundamental mismatch between global role definitions and local talent expectations.
Key transformations included:
Data & SQL → Senior SQL Server Engineer (Azure / Microsoft Stack)
System Analyst → Senior System Analyst (System Design & Domain Modeling)
ChargeBee Specialist → Backend Engineer (ChargeBee Integration)
Principal Technical Lead → Engineering Manager
Additionally:
Recalibrated all roles to reflect true seniority (Senior → Principal levels)
Clarified ownership and impact scope
→ Result: Higher targeting precision and improved funnel efficiency
3. Hiring Process Re-engineering
JT1 reduced the process from 6–7 stages to 4 stages:
Phone screening
Technical assessment
Technical interview
Final interview (management + end-client)
→ Maintained evaluation rigor while significantly improving speed and candidate experience
4. Precision Sourcing Strategy
Instead of mass hiring, JT1 implemented a targeted headhunting model:
Direct outreach to top-tier engineers
Curated candidate pipeline
Early-stage qualification
→ Reduced noise and increased conversion efficiency
5. EOR as a Strategic Bridge
JT1 provided EOR services for the first 3 months, enabling:
Immediate onboarding
Legal compliance during entity setup
Additionally, JT1 advised and structured a market-competitive benefits package:
Annual Gross Salary
Year-end Bonus
Performance Bonus
Social Insurance
Private Health Insurance & Annual Health Check
Annual Leave
→ Positioned the client competitively against top product companies
6. End-to-End Verification Layer
Background Checks:
Employment verification
Education verification
Criminal record check
Reference Checks: conducted with previous managers
→ Ensured credibility and reliability of all hires
7. Offer Strategy & Candidate Advisory
JT1 operated as a trusted intermediary and career advisor, bridging:
Client ambition
Candidate risk perception
Market reality
Key actions:
Translated business vision into tangible career value
Provided transparent trade-off analysis (risk vs growth)
Built trust through consistent and informed communication
Allowed decision space instead of forcing closure
→ Converted high-resistance candidates in competitive situations
Results
Results:
Successfully hired 10 out of 12 roles within 30 days
Built a high-calibre founding team aligned with global standards
Offer Conversion Outcome
Overcame strong counteroffers and retention packages
Addressed risk concerns effectively
Achieved high acceptance among top-tier candidates
Notice Period Reality
Majority: 30–45 days notice period
However:
Selected candidates accelerated onboarding by:
Using annual leave
Fast-tracking handovers
→ Reduced to 15–20 days in some cases
Business Impact
End-client validated team quality during in-person meetings
Increased confidence in Vietnam as a delivery hub
Successfully launched tech hub with strong scaling potential
Key Takeaways
Talent strategy must be localized, not replicated → Global hiring models fail without adaptation to local market dynamics
Role definition drives funnel quality → Misaligned job titles and seniority can break the entire hiring pipeline
Speed must be engineered, not forced → Optimized processes outperform rushed execution
Offer stage is a strategic conversion point → Top talent decisions are driven by trust, risk perception, and long-term value - not just compensation
Recruitment is advisory, not transactional
High-impact hiring requires:
Market intelligence
Stakeholder alignment
Candidate-level consulting
Highlighted Consulting Value Delivered by JT1
Transformed hiring from role-filling → system design (12-role ecosystem)
Repositioned roles to align global expectations with local talent reality
Re-engineered hiring process for speed without compromising quality
Acted as a strategic advisor in high-stakes offer negotiations

Project Gallery
Clients background
Talent Requirements
Engineering: .NET Backend Engineer, Technical Lead, Frontend Engineer, Backend Engineer (Payment Platform Integration)
Data & AI: Senior SQL Server Engineer (Azure / Microsoft Stack), AI/ML Engineer
System & Architecture: Senior System Analyst (System Design & Domain Modeling), Solution Architect, Engineering Manager
Platform & Delivery: DevOps / Cloud Engineer (Azure), Senior QA Automation Engineer, Technical Product Owner
- Core Expectations
Top-tier engineers in the Vietnam market
Strong English communication (client-facing)
AI adoption mindset
Leadership potential (future scaling roles)
Ability to meet global engineering standards
- The client is an IT services and consulting firm headquartered in Australia, delivering technology solutions to international enterprise clients.
- This project marked a strategic inflection point:
First offshore delivery hub outside Australia
First large-scale AI-integrated platform rebuild
First attempt to leverage Vietnam as a long-term engineering base
- The Vietnam team was expected to:
Act as the core delivery unit for the project
Be validated directly by the end-client before contract signing
Scale from 0 → 30 engineers in year one, and 50–70 engineers thereafter
