SHD013 - DEMAND GENERATION MANAGER

Jt 1.png

SHD013 - DEMAND GENERATION MANAGER

HR

Remote

Manager

Full-time

Responsibilities

  • Demand Generation/Digital Acquisition: Plan, implement, and measure multi-channel demand generation programs to drive brand awareness, inbound pipeline generation, and accelerated inbound influenced revenue

  • Leadership, Strategy, and Project Management: Work directly within the tools (LinkedIn Ads, Facebook Business Manager, Google Ads, YouTube etc) to build out ad campaigns including ad targeting, budgets, remarketing approaches and more

  • Work collaboratively with your colleagues for ad targeting, ad copy, the creation of assets and more

  • Data Analysis and Reporting: Analyze performance and report on results, including campaign results, data insights and spend/targeting recommendations. Rapidly iterate on strategy based on findings

  • Revenue Accountability: Be accountable to revenue results

  • SEO: Accountable for search engine optimisation performance. Ensure we adhere to best practices from an on-page, off-page and technical SEO point of view.

  • In collaboration with colleagues, manage the lead nurturing strategy

  • Content distribution and syndication: Identify new channels where we can reach our target audience and build demand

  • Conversion rate optimization: You are used to experimenting with colours, layouts, word lengths and more to get people to convert

  • In collaboration with colleagues, suggest content to help us succeed with our digital campaigns

  • Manage ABM strategy from a demand perspective

Infomation

Offered Salary

5,000 $ - 8,000 $

Skills

Requirements

  • Bachelor’s degree in related field (communications, marketing, business) or equivalent work experience

  • 5-7 years' experience in B2B SaaS demand generation, including leveraging digital channels to enhance brand awareness and drive leads and revenue

  • A strong analytical background, with experience synthesizing data and analyzing it to test hypothesis or make decisions

  • Humbleness – you are collaborative, admit you are not always right and are a valued partner to our marketing team and Inspectorio as a whole

  • Team player with exceptional communication and interpersonal skills

  • Ability to operate and excel at strategic as well as tactical levels. As this is a hands-on role with no direct reports (right now), there must be a willingness to roll up your sleeves to get the job done

  • Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams. Can clearly articulate ideas, frame problems, present findings and offer solutions

  • Ability to develop and optimize marketing strategies across key channels: SEO/SEM, Paid social, email, owned web media, and third-party

Benefits

Salary range: Negotiate