SHD038 - MARKETING OPERATIONS MANAGER
SHD038 - MARKETING OPERATIONS MANAGER
Marketing
Manager
Remote
Full-time
Responsibilities
Develop, manage, and maintain the marketing technology roadmap, driving continuous improvement and managing our integrations (we use HubSpot for our CRM, CMS, and Marketing, Drift for our conversational marketing, ChurnZero for Customer Success and a budget for more)
Use HubSpot marketing automation to deploy targeted email and nurture campaigns, as well as improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace
Manage the lead flow and marketing lifecycle stages
Manage contact and company level segmentation in HubSpot so we can send the right message to the right contact at the right time
Analyze contact and company-level engagement. Help us implement multi-touch attribution so we can better understand the buying process and make more informed decisions
Responsible for lead scoring and lead routing
Lead the delivery of ABM and account engagement technology solutions and coordinate with revenue and marketing for a successful implementation, including training, tool management, and internal communications
Develop data analytics strategies so we have one view of the customer. Select, introduce, and onboard business intelligence solutions to assist.
Build Dashboards for reporting purposes
Support website and CMS infrastructure such as conversational marketing tools (e.g. Drift)
Identify, design, and execute new processes that enable marketers to be more effective in their day-to-day work, including data hygiene, list uploads, campaign analysis, etc.
Manage, develop and grow our Marketing Operations Associate who will be reporting to you
Requirements
Bachelor's degree in related field or equivalent work experience
6-8 years of B2B marketing operations experience, preferably in high-growth technology or SaaS environments
Team management experience preferred
Hands-on experience in marketing automation (HubSpot preferred), list segmentation and management, website infrastructure (HubSpot preferred), CRM platforms, and ABM technology solutions and tools
Deep understanding of the complete marketing landscape and how it interacts with Product, Revenue and Customer Success functions
Strong analytical skills and experience using data to drive decision-making
Strong problem-solving skills and the ability to navigate ambiguity in a fast-paced, collaborative and highly dynamic environment
Self-motivated and able to handle multiple competing priorities
Superior communication and interpersonal skills
Worked in a global organization with people in different time zones
Benefits
Salary range: Negotiate
Infomation
Offered Salary
5,000 $ - 8,000 $
Skills