Content and SEO implementation

Implement content updates and create new pages directly in WordPress using the block editor, custom themes, or PHP templates
Build and maintain scalable WordPress content systems, including blogs, categories, tags, pagination, custom post types, and internal linking logic
Execute technical SEO tasks with guidance from the SEO team, including canonical tags, redirects (301/302), noindex rules, XML sitemaps, and crawl controls within WordPress
Implement redirects via WordPress, server config, or plugins where appropriate
Safely place and validate structured data, such as Schema markup, using JSON-LD within theme templates, hooks (wp_head, wp_footer), or custom plugins UI and UX execution
Build, refine, and maintain page layouts and templates primarily in WordPress, ensuring clean HTML structure, accessibility, and conversion clarity
Improve UX issues impacting engagement, readability, and user flow across WordPress sites and campaign landing pages
Refactor poorly implemented pages, including hardcoded headings, inline styles, and layout hacks, or inconsistent markup
Create and maintain reusable UI components using Gutenberg blocks, theme partials, or component-based patterns
Ensure design consistency across themes while allowing flexibility for marketing experiments and rapid iteration

Performance and reliability

Diagnose and resolve performance issues at the theme, template, and plugin level, including Core Web Vitals (LCP, INP, CLS)
Optimize frontend performance through code-level changes such as script defer and async handling, CSS optimization, font loading strategies, and image optimization
Reduce third-party script impact from analytics, ads, and tracking tools
Ensure performance improvements do not break UX, tracking, or SEO behavior

Analytics and tracking

Implement and maintain GA4 and Google Tag Manager on WordPress sites
Configure and debug events, conversions, and tracking pixels for search and social platforms, including Google, Meta, TikTok, and others
Ensure tracking is implemented cleanly without bloating page load or interfering with rendering
Validate tracking accuracy across page types, templates, and landing pages, AI-accelerated development
Use AI tools such as Claude Code, Codex, and CLI-based agents to accelerate development, refactoring, and debugging
Translate AI-generated code into production-ready WordPress implementations
Review, validate, and harden AI-assisted output to ensure security, performance, and maintainability
Work effectively with an AI-native lead who prototypes quickly and expects disciplined execution

Technical environment

Primary platform: WordPress
Languages: PHP, HTML, CSS, JavaScript
Familiarity with modern JavaScript for frontend behavior and performance tuning
Comfortable working with MySQL-backed CMS systems
Experience with common WordPress patterns, including hooks, filters, custom post types, and plugin architecture
Work directly with live production environments and deployments
Debug theme, plugin, frontend, and backend issues pragmatically
Make disciplined production changes with UX, performance, and marketing impact in mind

Bonus

Strong UI and UX sensibility without heavy design hand-holding
Ability to translate rough design intent or wireframes into clean, usable WordPress interfaces
Comfortable replacing plugins with custom code when plugins introduce performance or stability risk
Confident operating in fast-moving, AI-assisted workflows without compromising quality

Services

Industries